In partnership with BNP Paribas, mk2 VR, the first permanent space entirely devoted to virtual reality, opens its doors today, December 9th at 6:00 PM in Paris. After two years of research and development, and with an investment of 1.5 million euros, mk2 VR will be unveiled at the mk2 Bibliothèque movie theatre. This lively, interactive space covers 300 square meters (approx. 3300 sq. feet) and has joined forces with Le Perchoir – pioneers in Paris’ roof-top bar scene – which will open its new patio-bar: le perchoir mk2.
With content and experience including fiction, documentaries, video games, and simulations, mk2 VR offers an eclectic program that is faithful to the group’s editorial line. Exclusive content and sneak previews will be offered all year long.
“With over 100,000 visitors expected in 2017, the first mk2 VR will be the biggest virtual reality center in Europe.
This is the first step for the mk2 group’s ambitious strategy in this new sector,” said Elisha Karmitz, CEO of mk2 group. “Virtual reality is a revolutionary medium and will radically change the way we view images and watch films. The DNA of the mk2 group is to be at the cutting edge of innovation and to defend a certain idea of creativity. With mk2 VR, we wanted to create a space that was both beautiful and optimal, that could showcase the best content in VR.”
« As a major actor of the seventh art, and with a history of 100 years, positioning us in this domain as the reference among European banks, BNP Paribas – the bank for a changing world – is delighted to be the partner of mk2 for the opening of the first place entirely dedicated to virtual reality, in Europe. This partnership allows BNP Paribas to continue its commitment to sourcing emerging talents and offers over 1000 clients the possibility to discover this unique venue”, says Bertrand Cizeau, BNP Paribas Group Head of Communications.