BNP Paribas Italy News & Press
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January 11, 2017 -

BNP Paribas Wealth Management reinvents its Client Experience leveraging digital solutions

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BNP Paribas Wealth Management reveals its new Client Experience co-created with Clients and Fintechs. Enhancing the existing innovative digital solutions, these new services and functionalities have been live since December 2016 and will be continuously reinforced in the coming months.

 

AN INTERNATIONAL AMBITION DRIVEN BY THE WILL TO CREATE A NEW WEALTH MANAGEMENT EXPERIENCE

Clients, private bankers and specialists from BNP Paribas Wealth Management united around the same project and designed this new client experience during 4 innovation sessions in Brussels, Rome, Luxembourg and Hong Kong. The project was to create a new wealth management experience fit for a world where digital interactions have come to enhance human ones.
During a second step, tightly knit “pizza teams” worked in 3 factories (incubators) in Europe and Asia to design and create innovations that would reflect this new client experience. These factories are specially conceived and equipped to encourage and foster rapid development of solutions for the bank’s clients. In total, almost 200 people from diverse backgrounds contributed to reinventing this client experience through digital solutions.
“Our ambition was to define the best use of technology to bring our clients to the next level of experience they had helped to define. Each of these new services and technologies is improving a part of the client journey, be it starting a relationship with us, creating or seizing investment opportunities or reaching the highest level of security,” explains Vincent Lecomte, Co-CEO of BNP Paribas Wealth Management. “Our clients are already experiencing the changes and there are even more to come.”
Some of these innovations were developed in close cooperation with Fintechs.

THE CLIENT LIFECYCLE DRIVES ALL WEALTH MANAGEMENT INITIATIVES

At the heart of the Client Experience transformation, there is the strong will to create a new form of wealth management that adapts the banking services to every aspect of a client’s life.
“We learned a lot by working differently on this ambitious project, and received extremely positive feedback from both clients and teams who worked together on brainstorming, conception, production and testing sessions. It was very important for us to integrate clients in this innovative process and we hope these new digital solutions will generate the same enthusiasm for all our clients,” added Sofia Merlo, Co-CEO of BNP Paribas Wealth Management.

DISRUPTIVE NEW SERVICES & FUNCTIONALITIES

Since December 2016, new services and functionalities have been progressively launched in various markets around the globe. All these initiatives are aimed to be fully embedded in the client’s life and are giving clients the power to manage the banking relationship the way they want to (choosing preferred channels, or adopting new ways to secure information, personalizing content, information…).

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