BNL BNP Paribas Group developed a project called “BNL People, Veri come te” (True as you are), a website for dialogue with the customers enabling them to discover the true stories of BNL BNP Paribas’ employees and to interact with them in real time. 42 people from the Customer Relationship Center has been created to deal with all the requests on the social network.
The main purposes of this project are:
- bild a constant, useful and interesting conversation with people (inside and outside the bank);
- offer the possibilty to address and resolve personal issues;
- create relevant content that corresponds to real needs of the clients.
Visit BNL People website