BNP Paribas Italy News & Press Release
December 3, 2015 -

Infotainment, the social recipe of BNP Paribas Cardif Italy: “IF magazine” goes live

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BNP Paribas Cardif Italy new blog on innovation and technology dedicated to everyday life is now online, also on Facebook and on Twitter.

Innovation pills to imagine the future: a good story to tell in order to discover how technology can make our day-to-day activities easier and, sometimes, even more enjoyable. From now on, BNP Paribas Cardif Italy tells this story with a new voice thanks to IF Magazine, the new blog dedicated to home, health, travel, leisure topics and all what makes life worth living when the right choices ensure us peace of mind in everyday life activities.

Online since December 2nd, IF Magazine contents will also be deployed through the new Facebook and Twitter Profiles of the Company, chatting and interacting with a wide network. The blog will offer useful tips for everyday life on how technology can help us solve our daily problems: how to conserve food, how to use a state-of-the-art keyring tracking objects, tips to have a baby-proofed house, innovation in domotics, etc.

“A new digital ecosystem, alongside blogs, social networks and our other communication channels, enables us to be closer to our clients, to know them better in fields other than insurance, to collect their suggestions, by increasing our interactions and by promoting a dialogue with them”, says Isabella Fumagalli, Head of BNP Paribas Cardif in Italy. “IF Magazine aims at becoming a check point also for product information, social caring, suggestions and requests on insurance policies: a channel to talk to our clients and above all listen to them”.

The social strategy of BNP Paribas Cardif in Italy, which also includes an online campaign starting in December, has been developed with the support of the Communication Agency “We are Social”.


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