It’s called “Sulla Strada Giusta” (On the Right Way) and it’s the new blog committed to social and environmental sustainability by Arval Italy, one of the entities of BNP Paribas and a leader in full-service leasing and mobility services.
The name of the project is clear: for Arval, being “On the Right Way” means working hard to become a positive player in today’s society, offering a contribution to tackling the changes and new scenarios of the mobility sector, which is experiencing a period of massive change.
Moving more than 200,000 Arval vehicles throughout Italy, for the BNP Paribas-owned company, it is fundamental that there is respect for the territory in which it operates and those who live there. For this reason, Arval has always been committed to integrating values tied to sustainability into its business, striving to favour increasingly clean and safe mobility and implementing transportation solutions that are both eco-friendly and efficient.
Sullastradagiusta.it aims to strengthen Arval Italy’s social responsibility initiatives. The blog contains news, articles and interviews related to sustainable and safe mobility, economy, society, and the environment, themes that are central to Arval’s policy of Corporate Social Responsibility.
The blog is rooted in the project “Sulla Strada Giusta,” launched in 2014 to support the work carried out by the Meyer Children’s Hospital Foundation in Florence, an exceptional institution dedicated to treating children. Arval has raised more than 260,000 euro for the Meyer Foundation, with the help of companies and private individuals. The money is used for the support and development of projects tied to pediatric simulation and neuro-orthopedic care through the purchase of equipment, and at the pediatric Trauma Center, which treats 8,000 children every year, many of whom are victims of road accidents.
The blog was launched during the 2019 edition of EUROPEAN MOBILITY WEEK, which since 2002 has promoted initiatives for improving quality of life, incentivizing eco-mobility, and experimenting new ways of tackling the challenges of urban living.
Sustainable mobility, road safety, innovation, and positive economy are important themes to BNP Paribas Group, which was recently awarded best bank in the world for corporate responsibility by the Euromoney Awards for Excellence 2019.