“Roma città aperta”, “La dolce vita”, “Ricomincio da tre”, “Mediterraneo”, “Nuovo Cinema Paradiso”, “La meglio Gioventù”and “La stanza del Figlio” are just some of the more than 630 films funded by BNL in more than 70 years of commitment to Italian cinema, and which in many cases have become part of our country’s history.
With the commitment and attention befitting its role as cinema’s leading bank sponsor, BNL has continued to provide valuable support over the years to the film industry as a whole, contributing its own funds and expertise to the development, distribution and consumption of Italy’s national film production.
This is a role that it also performs through partnerships with major national events dedicated to the big screen, including the Rome International Film Festival and the two authorship sections of the Venice International Film Festival: “Le Giornate degli Autori – Venice Days” and “La Settimana della Critica”. During 2010 and 2011 BNL implemented the Corporate Finance scheme “Finanza d’Impresa – Interventi nel Capitale d’Impresa” – to facilitate the implementation of 11 tax credit investment transactions, in which various producers in the industry participated.
Rome International Film Festival
The results of the latest, sixth year of the film festival have reaffirmed the importance of the partnership between BNL-BNP Paribas Group and the Rome International Film Festival. “Un Cuento Chino” (Chinese Takeaway), the film by Sebastián Borensztein that won the Marcus Aurelius Jury Prize for Best Film, was also awarded the Marcus Aurelius Audience Prize for Best Film – BNL. Titles aside, the numbers involved in the Capital’s film festival – now an internationally renowned event – speak for themselves: 123,000 tickets issued, with an average audience occupancy rate of 95%.
With 510 films from over 40 foreign countries, significant growth in the business sector and the presence of more than 500 Italian and foreign artists, the Rome International Film Festival certainly closed with a positive balance! The next event is scheduled for the middle of October 2012.
David di Donatello and Nastri d’Argento
The David di Donatello and Nastri d’Argento Prizes are two of the most respected national awards given within the film industry and are sponsored by BNL in support of Italian cinema.
Awarded by two different juries, they both celebrate excellence in Italian cinema by naming the best in each category from the candidates shortlisted – just like the American Oscars.
BNP Paribas: Supporting cinema in all its forms
BNP Paribas’ commitment to the seventh art is backed by the Group’s long history with the film industry. For more than 20 years, the Group has encouraged and participated in a wide range of initiatives benefiting the film industry in many countries. It supports art house, fantasy and crime films, as well as backing film restoration projects, design, young filmmakers and production.
Through this partnership, the bank presents an image of a bank that is close to its customers, their values and their goals, whether these customers are creative artists, industry professionals or film enthusiasts.
