The tournament is one of the five Masters 1000 sponsored by the BNP Paribas Group, along with the Masters held in Indian Wells, Monte Carlo, Shanghai and Paris. Placed in the “Top 20” of the WTA season, the tournament hosts the world’s tennis elite each year. The 2011 edition will take place over the course of a single week for both women and men, offering an action-packed event for the crowds in the “Foro Italico”.
Over and above its athletic sponsorship of the tournament, BNL also plays a major role in the off-court events. For example, the BNL area at the stadium will be the stage for the “EduCare” days, where employees of the bank offer financial workshops to young people. Students at the University of Rome who collected the largest amounts of money for this year’s Telethon in Italy were also given special invitations to attend.