BNP Paribas Italy News & Press Release
April 19, 2012 - , ,

BNL Group BNP Paribas is the institutional partner of the “David di Donatello” Award

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For the fourth consecutive year, BNL Group BNP Paribas is the institutional partner of the “David di Donatello” Award scheme now in its 56th edition.

It will be present at the awards ceremony scheduled for 4th May in the ‘Auditorium della Conciliazione’ in Rome.  During the ceremony, as in previous years, BNL President Luigi Abete will present the special David Giovanni award, which is judged by a jury from all over Italy made up of over six thousand Italian high school students.

Furthermore, during the 2011-2012 film season, BNL has been particularly active in developing the work of the Italian Cinema Academy and the David di Donatello organization, with initiatives that included screening the films under review in its own cinema in Piazza Albania, Rome.

This initiative allows the Bank to further strengthen its commitment to the world of cinema and the cinematographic industry, in backing an important event that has been rewarding excellence in Italian and International cinema for more than 50 years.

In fact, BNL is the reference bank for the cinema world, providing its own funds as well as state funds, as financial backing for the entire cinematographic process. This ranges from concept to realisation, distribution and consumption of films, the introduction of innovative technologies and the physical restructuring of the cinemas themselves.  This commitment has allowed us to make over 5.000 films over the years, many of which have become part of Italian cinema history gaining important international recognition. BNL also supports the cinematographic industry by providing assistance in the form of economic advantages, such as tax credits.  The Bank’s investment policy favours the diversification of funds across many productions, with the aim of promoting the distribution of Italian cinema, both in a domestic level, as well as in foreign markets.

The Bank has been the main partner of the Rome International Film Festival since 2006, in an event that continues to find favour with the public, year after year.  Furthermore, BNL contributes to the enhancement of the Italian Cinema Academy – David di Donatello Awards – by participating as an Institutional partner for the fourth year running. This year the awards ceremony will be held on the 4th of May in Rome.

The Bank also promotes the 2012 edition of the “Nastri d’Argento” (Silver Ribbons) cinematographic award presented by the SNGCI (National Union of Italian Film Journalists). BNL has always been committed to the development of new cultural initiatives and alternative forms of communication. Over the years it has been the title sponsor of the Toarmina festival – Taormina BNL FilmFest (2002-2005); the official sponsor of the Venice International Film Festival (1999-2001), which it has continued to back with its contribution to the “Giornate degli Autori” – Venice Days and the International Film Critics’ Week; sponsor of Capri, Hollywood – The International Film Festival (in 2004, 2007 and 2008), and lastly of Ischia Global Film & Music Fest (2010, 2011).

Therefore BNL has established and consolidated strong ties with the world of cinema over the years, actively contributing to the development of Italian cultural life. It has paved the way for new, innovative projects with a significant impact on social conduct and consumer trends, allowing the cinematographic industry to accompany the evolution of society and in some cases even anticipate developments that have still to come.