BNP Paribas Italy News & Press Release
April 19, 2012 - , ,

BNL sponsors the event “Rendez-Vous, an appointment with new French cinema”

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BNL Group BNP Paribas is the main sponsor of the second edition of the event “ Rendez-Vous, an appointment with new French cinema”.

The initiative will begin in Rome, and films will be shown from the 17th to 22nd of April, in the Casa del Cinema and Cinema Fiamma film houses, as well as in Villa Medici and the Institut français-Centre Saint-Louis. Events will continue throughout May, also reaching other Italian cities.  From the 2nd to 4th of May the screenings will take place in Palermo, from the 7th to the 10th in Milan, and finally in Turin from the 11th to 13th of May.  The Italian public will have the opportunity to enjoy contemporary French cinema, and the artists and the forms of expression used in the rich line-up of films on offer. In backing this initiative, BNL aims to reconfirm its commitment to the world of cinema yet again, and so qualify as a privileged interlocutor for the cinematographic industry.

In fact BNL, is the reference bank for the cinema world, providing its own funds as well as state funds, as financial backing for the entire cinematographic process. This ranges from concept to realization, distribution and consumption of films, the introduction of innovative technologies and the physical restructuring of the cinemas themselves.  This commitment has allowed us to make over  5.000 films over the years, many of which have become part of Italian cinema history gaining important international recognition. BNL also supports the cinematographic industry by providing assistance in the form of economic advantages, such as tax credits.  The Bank’s investment policy favours the diversification of funds across many productions, with the aim of promoting the distribution of Italian cinema, both in a domestic level, as well as in foreign markets.

The Bank has been the main partner of the Rome International Film Festival since 2006, in an event that continues to find favour with the public, year after year.  Furthermore, BNL contributes to the enhancement of the Italian Cinema Academy – David di Donatello Awards – by participating as an Institutional partner for the fourth year running. This year the awards ceremony will be held on the 4th of May in Rome.

The Bank also promotes the 2012 edition of the Nastri d’Argento (Silver Ribbons) cinematographic award presented by the SNGCI (National Union of Italian Film Journalists). BNL has always been committed to the development of new cultural initiatives and alternative forms of communication. Over the years it has been the title sponsor of the Toarmina festival – Taormina BNL FilmFest (2002-2005); the official sponsor of the Venice International Film Festival (1999-2001), which it has continued to back with its contribution to the Giornate degli Autori” – Venice Days and the International Film Critics’ Week; sponsor of Capri, Hollywood – The International Film Festival (in 2004, 2007 and 2008), and lastly of Ischia Global Film & Music Fest (2010, 2011).

Therefore BNL has established and consolidated strong ties with the world of cinema over the years, actively contributing to the development of Italian cultural life. It has paved the way for new, innovative projects with a significant impact on social conduct and consumer trends, allowing the cinematographic industry to accompany the evolution of society and in some cases even anticipate developments that have still to come.