For the sixth consecutive year, BNL BNP Paribas Group is the title sponsor of Internazionali BNL d’Italia, the prestigious tennis tournament to be held in Rome from 12 to 20 May. The partnership between BNL, FIT and CONI that was forged in order to give the Roman tournament more importance and to increase the quantity and quality of its spectators and of tennis fans in Italy, continues with growing success. The experience gained in nearly 40 years by world tennis partners BNP Paribas Group has also helped BNL to become a key player in this sport in Italy within a short period of time. This has led to the satisfying victories gained by Italian women players in other BNP Paribas- sponsored competitions like the Fed Cup and the French Open.
This year the bank wants to expand its web presence to create a real BNL tennis community. The official web channel wearetennis.com, a gathering place for fans of all the tennis events taking place in Italy and around the world, has in fact been enhanced by a blog that will be constantly updated with in-depth news of the tournament, interviews with players, results and photos. The wearetennis.com site is also linked to the Facebook and Twitter social networking channels, so that fans can not only follow the games but also become actively involved in the BNL Community. And indeed, a dedicated Facebook page has been set up for posting news, exchanging views and information on players and proposing topics for discussion. This same type of interactive participation is planned for Twitter.
Visitors to the Foro Italico Village will also have access to a social-multimedia area, specially set up by BNL. This is a high-tech info-point featuring iPads, which will allow free, immediate navigation on the wearetennis.com site and all the related social networking channels, giving visitors constant updates on the matches.
BNL also planned to use this opportunity to emphasise its commitment to environmental issues and eco-sustainability. The BNL Areas at the Foro Italico have been set up using innovative construction methods and lightweight structures made of recycled, recyclable and renewable materials. “Green walls” have been incorporated in all the BNL spaces: the surfaces are covered with real plants, creating a delightful effect. These are genuine plant walls that not only absorb carbon dioxide and UV rays but also act as heat and sound insulation barriers, so helping to reduce energy consumption.