BNP Paribas Italy News & Press Release
March 3, 2014 -

BNP Paribas Cardif wins the Golden Circle Award for Financial Innovation with Habit@t

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BNP Paribas Cardif in Italy, one of the top ten insurance companies in the market, was awarded at the “Golden Circle Award for Financial Innovation”, ranking first in the “Non-Life Insurance Products” category with Habit@t, the first house insurance policy that “you can touch with your hands”.
The Italian Association for Financial Innovation (AIFIn) awarded the winning projects in Milan, on February 25th, during the Conference “Financial Innovation Day”. BNP Paribas Cardif was the only insurance company ranking first in one of the categories.

Habit@t, is a new concept of insurance policy in the European scenario. Thanks to the Homebox, a telematic system which protects and monitors the house also when the customer is out, the policy is not a mere financial compensation but also levers on prevention and customer assistance. The innovative device watches the house through some sensors and, in case of danger – fire, smoke, flooding, lack of electricity – promptly launches an alarm both to the customer and to the operation center, which immediately activates the assistance service including craftsmen’s labour and the supply of spare parts for repair.

Habit@t was launched in the market through the new e-commerce B2C website,, where every stage of relationship with the customer is digital: from quotation to the digital signature of the contract, from the payment until the report of an accident. All paperless.

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