BNP Paribas Italy News & Press Release
October 3, 2014 -

BNL BNP Paribas Group is main partner of the International Film Festival of Rome

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ROLL-UP_Romawebfestival_35x70October 16th will kick off the ninth edition of the International Film Festival of Rome, which will once again see BNL in the role of Main Partner.
The event represents one of the most anticipated in the world of cinematography, with International and European previews of all the categories, and the participation of celebrities of cinema and culture coming from many different countries. The venue is once more the ’Auditorium Parco della Musica and the Festival will run through October 25th.

The ninth edition of the Festival will be full of innovations, beginning with the crucial role the audience will have: the most important awards will be assigned based on the preferences expressed by the public at the exit of the theater.

 

 

The Official Selection of the Festival will consist of four categories:

  • Cinema Today – hosts films by established and emerging authors
  • Gala – will present a selection of renown, popular, original pictures
  • World category – welcome’s flicks of a variety of backgrounds
  • Italian view – Will focus on new trends of fiction and documentaries in national film making.

The audience will be the real star of the show and will assign the awards in each category. This year’s Audience Award BNL | Gala will include all the movies in competition in the Gala category. The award will be presented Saturday Oct. 25th, during the awards ceremony, by President Luigi Abete, who will also assign, the Audience Award BNL – Italian Cinema (fiction) for the film chosen from among those participating in the Italian Festival.

Two comedies, which promise to be full of surprises will open and close the event.
A Soap Opera by Alessandro Genovesi has the task of opening the 2014 edition; the director of the film Immaturi hosts an exceptional Italian cast (Fabio De Luigi, Cristiana Capotondi, Ricky Memphis Chiara Francini, Ale and Franz Diego and Abadantuono) struggling with a comedy set depicted in a condominium during New Year’s Eve.

Andiamo a quel paese, the latest work by Salvatore Ficarra and Picone Valentino, will be the closing film. The comedy duo from Palermo is back behind the camera after the success obtained with Nati stanchi, Il 7 e l’8, La Matassa and Anche se è amore non si vede. The film focuses on a comedy story of two unemployed people who returned to their hometown in Sicily, also in the film Nino Frassica the comedian actor returns to the silver screen after several years of absence.

BNL thanks to “We Love Cinema” is a point of reference for enthusiasts of the big screen, even on social networks. During the entire event it will be possible to follow the Festival “live”, with news, reviews, backstage and reports from the red carpet on welovecinema.it; and new to this edition is the launch of a free App: anyone can download it and participate by sharing images and video clips taken at the Festival, like the red carpet, personal contributions, videos and photos, making everybody a protagonist of the event.

BNL, for almost 80 years known as the bank of reference for Cinema, renews and reinforces it’s strong relationship with the film industry, continuing to actively contribute to the growth of Italian cultural.