The strong relationship between Roland-Garros and BNP Paribas continues to evolve. The Fédération Française de Tennis and BNP Paribas are delighted to announce the renewal of their historic and exceptionally long-lasting partnership for a further five years.
BNP Paribas thus remains the official and principal sponsor of the French Open, a sponsorship that commenced in 1973, a date which also marked the beginning of the Group’s special relationship with the world of tennis.
Having evolved over the years into the leading tennis sponsor worldwide, the “bank for a changing world” remains faithful to Roland-Garros, as underlined by this renewed commitment, and with a relentless determination to innovate and to share its passion for tennis with as many people as possible.
BNP Paribas will support the tournament through a period of significant growth including the transformation brought about by the modernisation of the stadium, by different digital projects and by international activations which will be at the core of the partnership. Such projects will also contribute to the improvement of BNP Paribas’ client experience and will reinforce links with the WeAreTennis community, which today brings together close to 1.7 million tennis fans throughout the world.
“We are particularly pleased to renew our partnership with BNP Paribas, whose loyalty towards our event is an impressive sign of the Group’s confidence in us. In the world of sports sponsorships, the duration of this partnership is almost unparalleled: Roland-Garros and BNP Paribas will be celebrating 44 years of mutual cooperation at the 2017 event,” explains Jean Gachassin, Président de la Fédération Française de Tennis. “The long duration of this association is based on strong shared values reflecting a mutual passion for tennis. Through this new agreement, BNP Paribas reaffirms its support for the event at a turning point in its development, with the New Roland-Garros project for 2020.”
“Roland Garros has earned its status as one of the greatest sports events worldwide. Since 1973, we have been proud to contribute to this impressive success story. Today, the event is on the threshold of an ambitious transformation that will form the basis of the next chapter in its history,” said Jean-Laurent Bonnafé, Chief Executive Officer of BNP Paribas. “The project for the new stadium, coupled with its digital revolution, should allow the tournament to maintain its status as one of the most prestigious tennis competitions in the world and to continue to enhance the popularity of the city of Paris, France, and French tennis. We are also very supportive of tennis on a regional level, where we promote tennis and encourage everyone to play it, and we are striving to strengthen our commitment.”