BNP Paribas Italy News & Press Release
July 6, 2017 -

BNP Paribas Cardif: Healthy Rewards is the winning project of #TheIdea4U, the contest dedicated to university students to build the insurance of the future

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“Healthy Rewards” is the winning project of #TheIdea4U, the BNP Paribas Cardif contest dedicated to university students to build the insurance of the future together with young talents.

After an exciting final battle between the five finalists – who presented their idea for a new Smart-Health and Wellness Digital Health Product – “Healthy Rewards” won for being more able than the others to put the customer at the heart by enhancing at the best the customer journey. Catalina and Cindy, the winners of #TheIdea4U contest, have thus obtained an exclusive opportunity for internships within the BNP Paribas Cardif Marketing Department, with the chance to contribute to the development of innovative digital insurance products.

All proposals were carefully evaluated by a committee composed by Isabella Fumagalli, CEO of BNP Paribas Cardif Italy, and by other Company Top managers. Each project explored different aspects, from market analysis to concept development, from the definition of the digital interface and Big Data and Analytics set to the communication strategy, to potential partners to involve and to customers and Company benefits.

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