From the internal Hackaton to the open and cross community “We are Innovation” up to the digital training activity. The internal innovation ecosystem of BNP Paribas Cardif, to make employees an integral part of the digital transformation, promotes the “contamination” between functions and the start-up approach.
Digital policies, chatbots, big data, wearable devices, Preventive Insurance: we know, this is the insurance of the future. But innovating an insurance company is a complex process that requires time, resources, skills, training and, above all, an internal culture oriented towards change which involves not only management but all employees. With this in mind, BNP Paribas Cardif, one of the top ten insurance companies in Italy1, laid the groundwork to accelerate its transformation process by creating an environment in favour of innovation through a real ecosystem where the key word is “contamination “.
The Company recently launched an internal Hackaton where employees, with the support of Gen C, a group of young colleagues from all over the world, took a challenge with a new mindset: “think simple”, find innovative and feasible solutions in a short time, experiment and manage the risk, like a real start-up. Six teams made up of resources from different areas (from marketing to legal, from finance to compliance, etc.) worked for three days on different topics with the aim of developing new products, for example for millennials, of finding solutions to improve the collaboration between functions or well-being at work and so on.
In 2017 BNP Paribas Cardif also created “We are INnovation”, the first open and cross community made up of volunteer employees whose goal is to spread the culture of innovation and digital within the company through internal Ambassadors. The project touches many areas: from creating moments of sharing with external innovation experts, to an online “idea sharing” platform, to propose ideas and projects, up to an active contribution in the selection of the finalists of the company call4ideas, etc.
“Innovation and digital challenges are a fundamental competitive key that needs to be developed and widespread anyhow. Since many years we collaborate successfully with start-ups, students and innovators from other industries, but innovation also means having the ability to transform yourself by finding the right balance between “looking out” and enhancing your own DNA, capitalizing on the creativity of your people ” – declares Isabella Fumagalli, CEO of BNP Paribas Cardif in Italy – “We want our employees to play a role as leading actors in the transformation process, not as spectators. This is why in 2017 we consolidated our internal innovation path, started years ago with the creation of an R&D laboratory, by implementing an interconnected ecosystem with new contents and methods, including language. Thanks to the cross team working, based on skills and not on the hierarchy, very different resources come together in informal contexts and learn to “contaminate” each other, creating value ”
In this new context we cannot forget the ongoing accompanying path to the new ways of working, new tools and new technologies through a training more and more 4.0, in line with the new corporate structures, aimed at supporting employees in this phase of evolution. In addition to the traditional offer (linguistics and technique) and to the specialisation courses on various topics, the digital transformation provides for training on smart working. Also listening and confrontation are fundamental for BNP Paribas Cardif: in 2018 the Company will launch a new innovative and digital tool that focuses on the development of the collaborator and his relationship with his manager, in a logic of continuous and structured feedback.