BNP Paribas Italy News & Press Release
October 12, 2018 - , ,

BNP Paribas Cardif: there’s time until 22nd October to take part in Open-F@b Call4Ideas 2018, the international competition now in its fifth year

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Every great invention or innovation starts with an idea; but nowadays the difference between a good idea and an outstanding one is its impact on society. This is a matter of increasing importance; so much so, in fact, that it’s now become the beating heart of Open-F@b Call4Ideas 2018, the international competition sponsored by BNP Paribas Cardif, one of Italy’s top ten insurance companies. The competition, now in its fifth year, will premiere three of the most innovative ideas for products, services or technologies with a positive impact on people and the community.

The deadline is 22nd October, and anyone can submit a project. The three winners, chosen for creativity and highly innovative content, will then be helped by the R&D team of BNP Paribas Cardif to develop their project and bring it to market, bearing in mind the market’s demands and the company’s needs.

Over its five-year life Open-F@b Call4Ideas has fielded more than 300 submissions – half of them from outside Italy. Over 60 ideas have been selected for collaborations of various kinds, and 4 projects developed, in health, mobility and customer experience, with a total investment of some €800,000.

Open-F@b Call4Ideas is an Open Innovation contest open to anyone with an innovative idea (start-ups, scale-ups, innovative businesses, entrepreneurs, students, &c.). It was first launched in 2014 by BNP Paribas Cardif in collaboration with This year it concentrates on innovative ideas and technological solutions with a positive social impact on people and the community as a whole, and all the finalists – selected by the Assessment Panel made up of executives from the BNP Paribas Group and BNP Paribas Cardif, academics in the digital technology field and other experts – will present their projects in person in Milan, at the final event to be held in November. The winners will be chosen from those finalists, the three whose ideas have the greatest innovative content. Then the R&D team of BNP Paribas Cardif will help them to develop their projects and bring them to fruition, bearing in mind the demands of the market and the company’s requirements.

All the finalists will also be entered in the Medici database and will benefit from a dedicated package of marketing services; they will be introduced to the C Entrepreneurs Fund, the venture capital arm of BNP Paribas Cardif, and will be included on the Scoop Open Innovation platform of the BNP Paribas Group’s International Financial Services division.

Entries should be submitted by 22nd October 2018 by registering at

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