BNP Paribas Italy News & Press Release
February 25, 2019 - ,

BESTEST, InTribe, Transactionale and Work Wide Women are the winners of MIA – Miss In Action: Italy’s first accelerator for innovative female startups and SMES

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BESTEST, InTribe, Transactionale and Work Wide Women are the winners of the MIA – Miss In Action accelerator. In a few days’ time, the 4 selected startups will be able to start accessing the acceleration program created to support female digital talent and help increase the feminine presence in the Italian innovative ecosystem. The 4 rising stars of female technological entrepreneurship will have access to 3 months of dedicated training and development of products and services, 2 months for the creation of a ready to market prototype and the final event, when the results will be presented to the investors.

163 teams of new entrepreneurs applied to participate in MIA – Miss In Action. The projects were largely concentrated in the following sectors: tourism, marketing and communication, culture and entertainment, health, fashion, food, education and childhood. The 5 Regions with the most applicants were: Lombardy, Lazio, Emilia Romagna, Campania and Tuscany.

The 10 finalists presented their innovative projects yesterday evening during the MIA – Miss In Action  Innovation Day in the creative and cultural space at the Fabbrica del Vapore in Milan, describing their ideas, stories and business models with creativity and passion to jury of experts, who selected the winning candidates.


The 4 winners of MIA – Miss In Action

BESTEST (developed by the M2TEST start-up) is the new diagnostic method for analysing human bone structure for medical-scientific purposes. The BEST test (Bone Elastic Structure Test) is able to improve the diagnostic accuracy of osteoporosis and bone fracture risk in patients by simulating the effect of applying forces to a “virtual bone architecture biopsy”, obtained from x-ray images.

InTribe develops customer insight data intelligence projects to generate sophisticated analyses of the needs, lifestyles, habits and trends of consumers. Through the use of gamification activities (games and contests) employing Artificial Intelligence and machine learning technologies, InTribe renders participation in market surveys both interactive and engaging.

The Transactionale platform (developed by the startup Flyer Tech) provides a new tool for e-Commerce sites, enabling them to: reach new customers and retain existing ones, rewarding and monetising them thanks to the use of Big Data and machine learning technologies. The system is based on the creation of co-marketing campaigns between similar and non-competitor e-Shops, for example, by including a link to a promotional offer from another partner in a purchase confirmation e-mail.

Work Wide Women is an innovative social project focused on including women in the ICT sector. The first social learning platform dedicated to providing women with training in digital skills, new technologies and the professional skills of the future, working together with women and companies to create mutual opportunities for employment and growth.

The MIA – Miss In Action jury was made up of Digital Magics, the BNP Paribas Group Companies and 7 top managers, women entrepreneurs, business angels, institutional representatives: Anna Amati, META Group Vice President and IAG member; Frieda Brioschi, entrepreneur and Professor at the IED; Roberta Cocco, Assessor for Digital Transformation and Civic Services, Municipality of Milan; Alessandra Gritti, Chief Executive Officer at Tamburi Investment Partners; Sandra Mori, President of Valore D and Data Privacy Officer at Coca-Cola Europe; Valentina Parenti, Co-Founder and General Manager of Gamma Donna and Fausta Pavesio, Business Angel and Investor Board Member at Smartup Capital.

MIA – Miss In Action is an initiative of Digital Magics, the most important incubator of “Made in Italy” digital startups active in Italy, developed in partnership with BNP Paribas International Financial Services, BNP Paribas Cardif, Findomestic, Arval Italy and BNL Group BNP Paribas.

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