Starting from Sunday november 10, and for the next three weeks, BNL will be back on Tv and on digital with a new appointment of #PositiveBanking campaign, this time dedicated to Socially Responsible Investment Products and the “Zero Plastic in the Sea” project.
As in previous communication campaigns (in June on new service and offer models and last September on support for companies, production chains and internationalisation), the choice – a possible, concrete and positive choice – is still the focus of the message that BNL launches to the general public. The objective is to accompany people in their investment choices, and in particular towards SRI products.
Socially responsible investments represent a widespread asset class and market statistics confirm the validity of these investments both for the track record of returns they express and because they give investors the opportunity to make a positive contribution to environmental protection and to the development of a healthier and more sustainable society.
The BNP Paribas Group manages more than 37 billion socially responsible assets worldwide and is a leader in its sector, as well as being its pioneer, having created the first SRI fund as early as 2002.
Today BNL, as a socially responsible operator, has chosen to further confirm its commitment so much so that, in return for the subscription of each SRI product, the Bank will support, through the “Zero Plastic at Sea” initiative, the recovery of plastic from the seas and rivers.
All this is a further step in the development of the #PositiveBanking strategy, through which BNL and BNP Paribas are committed to combining business with sustainability issues in order to make a concrete contribution, in terms of positive impact, to the environment and society, involving customers, suppliers, stakeholders and the reference communities of the Bank and the Group.