BNL for Telethon
The BNL BNP Paribas Group’s partnership with Telethon is one of the major fund-raising projects in Europe: for 20 years the bank has worked alongside the Telethon Foundation, the non-profit organisation raising funds to support scientific research into genetic diseases, sharing values and a mission.
The results: the profitable collaboration between BNL and Telethon has raised a total of EUR 211 million. In 2010 about EUR 13 million were raised thanks to the contribution of 14,200 BNL employees and 3,400 employees of other companies belonging to the BNP Paribas Group in Italy.
Everyone was involved as volunteers in organising over 1,000 events the length and breadth of Italy. Thanks to the funds raised in recent years, Telethon has been able to fund 1,427 researchers for more than 2,300 research projects covering more than 450 genetic diseases.
BNL in Action
BNL’s commitment to Telethon continues all year round. BNL organises fund-raising events and makes available all its channels to anyone wanting to continue to donate (branches, ATMs, freephone and website).
BNL’s presence on the web extends further through the new initiative “BNL in Action”, a project set up with the aim of targeting the Telethon fund-raising efforts at young people and, more generally, at all those who use social networks.
This way everyone has the opportunity to make their own contribution indirectly, by writing a message on the special form and sharing it on Facebook or Twitter. Once 40,000 posts have been reached, BNL will donate 1 euro to Telethon for every post shared. The site also gives the opportunity to make donations online via credit card.
The next TV Marathon ready to roll
The 2011 Telethon Marathon will take place on 16, 17 and 18 December and will be broadcast through RAI’s networks. BNL will be present with a “live” seat in the studio while nearly 500 branches across the country will remain open on Friday evening after 17:00 and all day Saturday.
During the television Marathon the studio will host a BNP Paribas maxi tennis racket (3.5 m in length) that will be a testimonial to the sustainability of the long-term commitment of the Group, which this year celebrates a 35-year partnership with tennis as well as a 25-year partnership in France and 20 years in Italy with Telethon.
